Actually not very new, has a moth old already http://jp.shockwave.com/games/puzzles/tie/tie.html
play like UNO
first pick a block
then you can move to :
1) same number or
2) same color or
3) the number 1 up or 1 down
clear a roll to get bonus
or get a total 1-9 and clock and to get extra bonus
if that 1-9 also same color will more bonus